IKEA Effect Quiz: Discover Your Cognitive Bias towards Self-Assembled Products

This quiz explores the IKEA effect, a cognitive bias where people attribute more value to products they assemble themselves. Take this quiz to see if you are influenced by this bias.

Question 1 of 7Version: 1.0

You buy a DIY bookshelf from a store. After assembling it, you notice the finished product is slightly uneven. How do you feel about the bookshelf?

Proud of my effort, and I like it more because I built it myself.
Annoyed by the imperfections and wished I'd bought a pre-assembled one.
I feel indifferent; it's just another piece of furniture.
A bit disappointed, but I accept its flaws as a learning experience.