Understand Biases. Master Thinking.
A comprehensive guide to the mental shortcuts that influence our decisions and judgments
Scientific Approach
Research-backed explanations for how cognitive biases affect our thinking
Comprehensive Content
Detailed descriptions, examples, and strategies to counteract each bias
Practical Applications
Real-world examples and techniques to improve decision-making in everyday life
Why Study Cognitive Biases?
Better Decision Making
Understanding your cognitive biases helps you recognize when they're influencing your choices. By identifying these mental shortcuts, you'll make more rational, deliberate decisions in your personal and professional life.
Improved Critical Thinking
Cognitive biases can distort our thinking and lead to flawed reasoning. By becoming aware of these biases, you'll develop stronger critical thinking skills and be better equipped to evaluate information objectively.
Enhanced Communication
Recognizing biases improves how you communicate with others. You'll better understand why people hold certain views and how to present information in ways that overcome cognitive barriers.
Personal Growth
Self-awareness is the foundation of personal development. By studying biases, you'll gain insights into your own thought patterns and blind spots, enabling meaningful personal growth and better self-understanding.
Featured Bias
IKEA effect
The IKEA effect is a cognitive bias that causes people to place a disproportionately high value on products they partially created. Named after the popular Swedish furniture retailer, which sells products needing assembly, the effect highlights how the act of building or assembling something can lead to an increased valuation of the end product.
Test Your Cognitive Biases
Take interactive quizzes to discover which cognitive biases might be influencing your thinking
View All QuizzesReady to explore?
Dive into our comprehensive collection of cognitive biases