Delmore effect
The Delmore effect is a cognitive bias where people prefer simple, complete solutions over complex ones.
How it works
This effect operates on the basis that individuals prefer easily digestible information due to limited cognitive resources.
Examples
- In business, simple strategies are often chosen over complex ones.
- Students opt for summaries instead of detailed textbooks.
- Politicians rely on slogans for effective communication.
Consequences
This bias can lead to suboptimal decisions due to the rejection of more complex, potentially better solutions.
Counteracting
- Promoting critical thinking through education.
- Highlighting successful complex solutions.
- Using tools to simplify without losing depth.
Critiques
Simplicity can make information more accessible, critical in high-pressure situations.
Fields of Impact
Also known as
Relevant Research
The Pull of Simplicity: Why Minds Prefer the Straightforward,
Del.more, S. (2012)
Journal of Cognitive Sciences
Strategic Decision-Making: When Simple Wins,
Glen, C. and Everson, A. (2015)
Economic Psychology Journal
The Dual Nature of Complexity,
Kim, H. and Barker, J. (2018)
Proceedings of the Complexity in Human Behavior Conference